Sprint has launched services to stream local TV content and Music to cell phones. Sprint announced today the addition of Music Choice® to its Sprint PCS Vision Multimedia Services channel line up. Music Choice is a multiplatform music network that will provide Sprint customers popular audio music channels. Customers can also access "Music Choice Today" for daily video clips, including artist interviews and performances produced at the Music Choice studios, and "Music Choice News" for music news and artist gossip.

Music Choice on Sprint's new multimedia service will allow subscribers to check out the latest headlines and then click on their favorite type of music, start streaming music, fold their phone up and have a portable music player for a few quick minutes of music while waiting in line, walking down the street, or sitting in the airport or at a train station.

"Broadcast music is a critical piece of the overall mobile-music puzzle, and in our consumer research is one of the most popular multimedia content categories," said Clint Wheelock, director of wireless research at In- Stat/MDR, referring to the recent study, Consumer Demand for Mobile Music Services. "The launch of the Music Choice service is a significant milestone for Sprint as the company continues its track record of leadership in deploying a broad range of wireless multimedia services."

The service will be available on the Sanyo MM-7400, for $5.95 per month.

Sprint also announced a partnership with WRAL-TV to provide the country's first streaming multimedia content for mobile phones from a local TV station. For $3.99 per month, residents of Raleigh, North Carolina can receive local TV content on their phones.